What Future for the Industrial Designer for a World in Crisis?

Comic strip tables from Astérix Légionnaire; Artist: Albert Uderzo

“Get involved, they said!”

In 2009, in the shadow of the economic crisis, I integrated the renowned school of industrial design, the ENSCI — les ateliers. The opening speech of the former director, Alain Cadix, was: “Our company must reinvent itself! It is up to you, the elite’s future designers, to change things, to transform and to accompany the industry towards this change. Young design legionnaires, newly hired and slightly candid, we were galvanized, fired up to become the spokespersons of a world to be reinvented.

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